Workbook
Website Redesign Campaign + Content Creation + SEO + Social Media + Paid Ads
We spent over 2 years with Workbook, overseeing their website redesign and the associated marketing campaigns, as well as working with their team to overhaul their marketing operations. During that time we:
- Maintained Google AdWords and monitored Analytics to ensure positive ROI across all digital marketing channels
- Established promotional partnership with the #1 ranked website in South Korea (Naver.com) to increase new website users from this region by 5,750.79%
- Regularly achieve over 1% CTR and Cost/Conversions at 0.06% of CLV
- Spearheaded overhaul of social media strategy and implementation of social CRM software
- Increased social engagement by 1,380%, impressions by 80%, and fans by 114% in first 2 months
- Oversaw marketing and design of new HTML5 website
- Arranged, facilitated, and recorded weekly meetings to overhaul operations for 6-person marketing team
- Produced and designed various high quality still + motion advertisements
- Set KPI’s for new features, web applications, and branding strategies
