Website Redesign Campaign + Content Creation + SEO + Social Media + Paid Ads

We spent over 2 years with Workbook, overseeing their website redesign and the associated marketing campaigns, as well as working with their team to overhaul their marketing operations. During that time we:

  • Maintained Google AdWords and monitored Analytics to ensure positive ROI across all digital marketing channels
  • Established promotional partnership with the #1 ranked website in South Korea ( to increase new website users from this region by 5,750.79%
  • Regularly achieve over 1% CTR and Cost/Conversions at 0.06% of CLV
  • Spearheaded overhaul of social media strategy and implementation of social CRM software
  • Increased social engagement by 1,380%, impressions by 80%, and fans by 114% in first 2 months
  • Oversaw marketing and design of new HTML5 website
  • Arranged, facilitated, and recorded weekly meetings to overhaul operations for 6-person marketing team 
  • Produced and designed various high quality still + motion advertisements
  • Set KPI’s for new features, web applications, and branding strategies
The Gould Agency - Workbook